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UX Aproach

UX Aproach

UX Aproach

UX Aproach

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PHASE 1: DISCOVERY

Reasearch

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

Stakeholder Interviews / User Interviews / Competitor Analysis / Heuristic Evaluation / Content Audit / User Surveys / Persona Development / Journey Mapping / Card Sorting / Task Analysis / Contextual Inquiry / Analytics Review / Accessibility Audit / Technology Assessment

The Discovery phase begins with conducting comprehensive research and analysis to understand your project and objectives thoroughly. Utilizing diverse research methods, I uncover valuable insights about your target audience, industry trends, and competitors.. Synthesizing these findings, a focused design strategy is formulated, highlighting key insights and constructing detailed user personas. This strategic groundwork paves the way for purposeful, user-centric solutions in subsequent design iterations, ensuring alignment with the specific needs of your users and business objectives.

The Discovery phase begins with conducting comprehensive research and analysis to understand your project and objectives thoroughly. Utilizing diverse research methods, I uncover valuable insights about your target audience, industry trends, and competitors.. Synthesizing these findings, a focused design strategy is formulated, highlighting key insights and constructing detailed user personas. This strategic groundwork paves the way for purposeful, user-centric solutions in subsequent design iterations, ensuring alignment with the specific needs of your users and business objectives.

PHASE 2: DESIGN, ITTERATE & VALIDATE

Prototype

Wireframing / Mood Boards / Information Architecture / Prototyping / Visual Design / Design System / Interaction Design / Accessibility Testing / Typography Selection / Color Palette Definition / Collaboration with Developers / Micro-interaction Design / Responsive Web Design Optimization / User Testing /

Wireframing / Mood Boards / Information Architecture / Prototyping / Visual Design / Design System / Interaction Design / Accessibility Testing / Typography Selection / Color Palette Definition / Collaboration with Developers / Micro-interaction Design / Responsive Web Design Optimization / User Testing /

Wireframing / Mood Boards / Information Architecture / Prototyping / Visual Design / Design System / Interaction Design / Accessibility Testing / Typography Selection / Color Palette Definition / Collaboration with Developers / Micro-interaction Design / Responsive Web Design Optimization / User Testing /

Wireframing / Mood Boards / Information Architecture / Prototyping / Visual Design / Design System / Interaction Design / Accessibility Testing / Typography Selection / Color Palette Definition / Collaboration with Developers / Micro-interaction Design / Responsive Web Design Optimization / User Testing /

Wireframing / Mood Boards / Information Architecture / Prototyping / Visual Design / Design System / Interaction Design / Accessibility Testing / Typography Selection / Color Palette Definition / Collaboration with Developers / Micro-interaction Design / Responsive Web Design Optimization / User Testing /

Wireframing / Mood Boards / Information Architecture / Prototyping / Visual Design / Design System / Interaction Design / Accessibility Testing / Typography Selection / Color Palette Definition / Collaboration with Developers / Micro-interaction Design / Responsive Web Design Optimization / User Testing /

Wireframing / Mood Boards / Information Architecture / Prototyping / Visual Design / Design System / Interaction Design / Accessibility Testing / Typography Selection / Color Palette Definition / Collaboration with Developers / Micro-interaction Design / Responsive Web Design Optimization / User Testing /

In the Design phase, I collaboratively brainstorm with product owners and developers, to generate design ideas and create interactive prototypes. Testing designs and prototypes against user feedback validates user-friendliness, interactions, usability, and business intent. Consistent collaboration with developers ensures a seamless transition from design to development. This iterative  process refines designs to ensure solutions meet design specifications, behavioral expectations, and accessibility requirements.

In the Design phase, I collaboratively brainstorm with product owners and developers, to generate design ideas and create interactive prototypes. Testing designs and prototypes against user feedback validates user-friendliness, interactions, usability, and business intent. Consistent collaboration with developers ensures a seamless transition from design to development. This iterative  process refines designs to ensure solutions meet design specifications, behavioral expectations, and accessibility requirements.

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PHASE 3: BUILD, TEST AND RELEASE

Launch

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

Developer Collaboration / Design Handoff / Design Refinement / Asset Production /  Quality Assurance (QA) Support / Accessibility Considerations

During the development phase, I collaborate closely with developers, providing design specifications, design assets, style guides and documentation for implementation into functional code. My background in front-end coding allows for nuanced communication between myself and development teams, positioning me as a valuable resource to help ensure the digital product meets design specification and behaves as expected.

During the development phase, I collaborate closely with developers, providing design specifications, design assets, style guides and documentation for implementation into functional code. My background in front-end coding allows for nuanced communication between myself and development teams, positioning me as a valuable resource to help ensure the digital product meets design specification and behaves as expected.

PHASE 4: MEASURE AND ITTERATE

Improve

Analytics Review / Performance Monitoring / A/B Testing / Heatmap Analysis / Iterative Design Updates / Content Strategy Review / Feature Adoption Analysis

Analytics Review / Performance Monitoring / A/B Testing / Heatmap Analysis / Iterative Design Updates / Content Strategy Review / Feature Adoption Analysis

Analytics Review / Performance Monitoring / A/B Testing / Heatmap Analysis / Iterative Design Updates / Content Strategy Review / Feature Adoption Analysis

Analytics Review / Performance Monitoring / A/B Testing / Heatmap Analysis / Iterative Design Updates / Content Strategy Review / Feature Adoption Analysis

Analytics Review / Performance Monitoring / A/B Testing / Heatmap Analysis / Iterative Design Updates / Content Strategy Review / Feature Adoption Analysis

Analytics Review / Performance Monitoring / A/B Testing / Heatmap Analysis / Iterative Design Updates / Content Strategy Review / Feature Adoption Analysis

Analytics Review / Performance Monitoring / A/B Testing / Heatmap Analysis / Iterative Design Updates / Content Strategy Review / Feature Adoption Analysis

In this phase, I assess the project's success by measuring KPIs and pertinent metrics, including conversion rates, error rates, and task completion time. The analysis of this quantifiable data establishes a foundation for continuous refinement and iteration, ensuring the project evolves based on valuable insights derived directly from the measurement process.

In this phase, I assess the project's success by measuring KPIs and pertinent metrics, including conversion rates, error rates, and task completion time. The analysis of this quantifiable data establishes a foundation for continuous refinement and iteration, ensuring the project evolves based on valuable insights derived directly from the measurement process.

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